Franchisee word

Franchisee word

A Madura franchisee for 10 years, Jeanne Mémin shares her journey and her vision of the network

Discovered In 2015, Jeanne Mémin took over the Madura store located in Nantes. A milestone in a journey already closely linked to the brand: her parents were themselves Madura franchisees in Lyon since the 1980s. Employed in their store for several years, Jeanne knows the brand from the inside, and chooses, when an opportunity presents itself, to become a franchisee in turn.

Ten years later, she looks back on her choice to do business with Madura, on the wealth of support from the network and on what the franchise allowed her to build.

Entretien avec Jeanne Mémin

A family and personal attachment to the brand

Before launching into the world of decoration, Jeanne first began her career in the temporary employment sector. But very quickly, she joined her parents' Madura store as an employee. There she discovers the behind the scenes of independent branded commerce, the richness of customer contact and the strength of a concept that inspires her.

“I always wanted to have my own business, and I completely bought into Madura’s values”, she explains.

A differentiating concept, an assertive positioning

What appeals to Jeanne in the Madura concept is the combination of a strong aesthetic universe and a constant commitment to quality. “The brand attaches great importance to product quality, details, materials and manufacturing. It is managed with great rigor, and that makes all the difference”, she confides.

She also appreciates the creative spirit of the brand and its ability to renew its collections, always in line with major international trends. “It is an inspiring, demanding concept, which attracts a clientele sensitive to beauty, authenticity and elegance. »

A structuring franchise and constant support

One of the pillars of its success: the support offered by the Madura network. “It is real and constant. I feel supported on many aspects: the layout of the store, the visual identity, commercial management… Everything is fluid and efficient”, emphasizes Jeanne.

She evokes a franchise model which allows it to remain independent while being perfectly supervised, with efficient tools made available by the head of the network: “I benefit from a strong reputation, but also from simplified inventory management and precise monitoring of my performance. »

A renovated store, a network still present

Located in the city center of Nantes, Jeanne recently undertook renovation work to adopt the brand new Madura store concept.

“This redevelopment has brought real life to the point of sale. The merchandising, the customer journey, the brand image: everything is perfectly aligned. »

The role of the network remains key in the development of its activity. “The franchisor is very present, particularly on commercial performance issues. This allows me to focus on running the store while benefiting from their experience. »

His advice to those who want to get started

To those who are considering joining the network, Jeanne advises to go with curiosity and desire:

“You have to be proactive, not hesitate to seek information from the head of the network. And above all, share the values of the brand and the love of the profession. Customer satisfaction, high standards, elegance: all of this must resonate with you. »

Why join the Madura franchise?

A growing sector

The interior decoration and furnishing market in France is experiencing sustained growth (valued at 26 billion euros) with consumers increasingly attached to the personalization of their living spaces. 80% of French households say they want to improve their interior, which confirms the attractiveness of this sector.

A brand with 50 years of expertise

With five decades of know-how, Madura is a recognized reference for the quality and elegance of its products, as well as its premium positioning. This credibility allows you to attract and retain a demanding clientele, while benefiting from a well-established reputation.

Tailor-made support

At Madura, each franchisee is a full partner. We favor local relationships and offer complete support at each stage: location search, training, marketing and post-opening monitoring. Our franchisees benefit from tailor-made support, allowing them to focus on their success.

Strong expansion potential

Madura supports the success of its franchisees by offering multi-franchise development prospects. This model allows them to increase their turnover and their local presence, while relying on a proven concept and a strong brand identity.

Contact

Contact our franchise manager to discuss your project.

morgane.larfouilloux@madura.fr

🕿 06 83 97 51 11

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